What are the Best Etsy Keyword Research Tools & Strategies?

Introduction to Etsy Keyword Research Tools

• Using the right keyword research tool is crucial for Etsy sellers to optimize their listings and increase visibility.

• Most sellers rely on tools like e-rank and marmalade to identify popular keywords that shoppers are using to search on Etsy.

• Including relevant keywords in the title, tags, description, and ALT text can improve visibility on both Etsy and Google, leading to more sales.

• In this video, the top Etsy keyword research tool that is not widely known will be revealed, along with its benefits and how to use it effectively.

• The goal is to create a comprehensive keyword list that can be used to maximize visibility and drive sales on Etsy.

Introduction to Etsy Keyword Research Tools

Etsy Keyword Research and Optimization

• When conducting Etsy keyword research, it is essential to enter the relevant keyword and hit search to access the related keywords and their average search volume.

• The average search volume indicates the estimated number of searches per month for a specific keyword on Etsy. For example, the search volume for 'men's leather wallet' is estimated to be around 1300 to 1400 searches per month in the US.

• Using a broader keyword input such as 'leather wallet' can result in a larger number of related keywords but may also be less specific and relevant, especially for niche products like men's wallets.

• E-rank provides approximately 35 relevant keywords for a specific search query, emphasizing the importance of using at least two to three-word keywords for optimal results.

• Exporting the keyword data as a CSV file from E-rank reveals the comprehensive list of relevant keywords generated based on the search query.

• Key Search, a powerful Google Keyword tool, is recommended for Etsy keyword research due to its ability to provide a more extensive range of relevant keywords compared to other tools.

• Optimizing Etsy listings with relevant keywords can potentially enhance their visibility in Google search results, leading to additional traffic and exposure.

• Etsy sellers can benefit from leveraging Google Keyword tools for their Etsy listings, as Google's search volume and reach surpass that of Etsy, offering substantial potential for increased visibility and sales.

• Cross-referencing keyword research results from multiple tools, such as E-rank and Key Search, can offer valuable insights and comprehensive keyword data essential for effective Etsy SEO strategies.

Etsy Keyword Research and Optimization

Using Key Search for Keyword Research

• Key search provides additional keywords beyond what other tools offer, allowing for a broader search scope.

• Competitors using other tools may have limited keyword options, but key search can uncover unique keywords not found in their listings.

• These additional keywords can influence ranking, increase visibility, and ultimately lead to more sales, giving sellers a competitive edge.

• Testing has demonstrated the efficacy of key search in finding exclusive keywords and boosting sales.

• While key search is a superior tool for keyword research, there is a downside to consider.

• By using key search, a significantly larger number of keywords is generated compared to other tools, offering a wider range of options.

• The downside is that the keyword data may include searches unrelated to product purchases, as people use Google for various purposes.

• It's crucial to filter and refine the keyword data to focus on relevant, purchase-oriented searches for optimal results.

• Key search may require slightly more time for filtering compared to other tools, but the comprehensive keyword pool is well worth the effort.

Using Key Search for Keyword Research

Keyword Research and Optimization on Etsy

• Keyword research is crucial for optimizing product listings on Etsy. Using the right keywords can significantly improve visibility and ultimately drive more sales. One effective tool for keyword research is Keysearch, which provides a comprehensive list of keywords related to a specific product.

• When using Keysearch, it's essential to export the generated keywords as a CSV file. The next step involves sifting through the keywords and determining their relevance to the product being sold on Etsy. This process may be time-consuming, but it's incredibly valuable in identifying the most effective keywords for optimization.

• The approach to evaluating the keywords involves considering whether potential shoppers on Etsy would use those keywords to search for the product. If the answer is yes, the keyword is retained; if the answer is no, the keyword is removed from the list. This method ensures that the selected keywords align closely with what shoppers are actively searching for.

• It's important to exercise discretion when including branded terms in the keywords. Trademarked brand names should generally be avoided, as they can lead to potential trademark issues and misrepresentation. Additionally, incorporating the selected keywords into the product title, tags, description, and alt text is vital for optimizing the listing's search visibility on Etsy.

• Furthermore, Keysearch offers a valuable feature for product research, located on the far right of the screen. This feature assists sellers in gaining insights into trending products and market demand, enhancing the overall effectiveness of their product research strategies.

Keyword Research and Optimization on Etsy

Analyzing and Organizing Product Research Data

• The column called 'score' can be organized from lowest to highest score to analyze the competitiveness of keywords.

• A lower score indicates less competition on Google for the keyword, while a higher score signifies high competitiveness.

• The more search engine results on Google for a keyword, the more competitive it is.

• A method to conduct product research involves scrolling through keywords from lowest to highest score and checking their search volume on platforms like Etsy.

• Checking for competitors for a specific keyword on Etsy can indicate a potential product opportunity, especially if the search volume is high.

• This approach helps in identifying products that are not commonly offered by other Etsy sellers, providing a competitive advantage.

• The key to success is to focus on keywords with high demand and low competition, which requires investing effort and time.

• The possibility of finding multiple high-demand, low-competition products makes this method valuable for Etsy product research.

• In addition to analyzing keywords, optimizing elements like title tags and descriptions can significantly impact the success of an Etsy business.

Analyzing and Organizing Product Research Data

Conclusion:

Using the right keyword research tool is vital for Etsy sellers to increase visibility and drive sales. By implementing effective keyword strategies and leveraging the top Etsy keyword tool, sellers can optimize their listings and gain a competitive edge in the Etsy marketplace.

Q & A