Maximizing Coworking Space Profits: 5 Essential Truths

Analyzing the Co-Working Podcast Message

• Podcast host Jamie Russo opens with congratulations to Sparkle from Cameron Management for becoming a certified community manager, highlighting the shift from traditional real estate roles to community management.

• She mentions an upcoming Q&A call for the creative co-working partnerships course and encourages listeners to join before September 27th to gain access to ongoing calls.

• Russo reflects on the arrival of fall, her love for fall colors, and her preference for Nespresso cappuccinos, specifically mentioning the seasonal pumpkin spice flavor launch.

• She shares her involvement in soccer season and expresses her excitement for the fall, signaling a shift back to business focus.

• Russo announces the rescheduling of a previous session on co-warehousing, details plans for the upcoming session, and extends an invitation to connect with her at the GWA conference in Frisco.

• She introduces the next series on the co-working business model, referencing a previous series on online presence, and previews the first part with Ted Latz from Success Space and their unique business model approach.

• Russo highlights the significance of the size of a co-working space in relation to its profits, emphasizing the importance of managing size, supply, and demand.

• She underscores the correlation between space size and profits, citing economies of scale and the impact on staffing requirements as the space expands.

Analyzing the Co-Working Podcast Message

Factors Affecting Profit in Coworking Spaces

• Changing staff and rental space are significant factors affecting the profit of a coworking space.

• Moving from a 3000 square foot space to a 6000 square foot space can lead to increased revenue due to economies of scale.

• Several variables such as market rent, demand, and pricing, along with the type of space offered, impact the potential profit.

• A 3000 square foot space with a 25% margin might yield around $30,000 in annual profit, while a 6000 square foot space might yield around $70,000 in annual profit.

• The size and layout of the space, along with the associated expenses, can determine the overall profit potential.

• The proportion of offices to open space, along with the need for a community manager, also affects the profit margins.

• There is an increasing shift in perspectives on coworking space models, with varying preferences emerging.

Factors Affecting Profit in Coworking Spaces

Maximizing Profits in Small Co-Working Spaces

• Small co-working spaces require careful consideration to maximize profits.

• Diversifying services and creating more profit per square foot are essential for success in smaller spaces.

• Additional services such as business identity packages and virtual office revenue can significantly boost profitability.

• Hosting high-dollar events, like weddings, can be a lucrative revenue stream for small co-working spaces.

• Simply offering open memberships without diversifying revenue streams may not lead to meaningful profits in small spaces.

• Niche memberships and diversifying revenue sources, such as incorporating a cafe and coaching services, are effective strategies for smaller co-working spaces.

• Successful operation of a small co-working space requires a unique approach, energy, and clear vision from the operator.

Maximizing Profits in Small Co-Working Spaces

Key Points on Creative Co-Working and Small Space Management

• Creative co-working partnerships often lack high profits over market rent, which may not be appealing for landlords due to increased mental energy and risk involved.

• Partnerships in creative co-working typically require pursuing a bigger space to minimize risk for operators and ensure profitability.

• Running a small space and relying on the community manager role for take-home pay may limit scalability and future expansion due to job constraints and market rate considerations.

• Entrepreneurs entering the co-working business have varied mindsets, some intending to manage everything themselves, while others may have multiple businesses in different industries, making co-working one of their ventures.

• Designing a diverse workspace in a small area (up to 5,000 square feet) poses a challenge and must be carefully executed to meet the needs and preferences of remote workers leaving their homes.

Key Points on Creative Co-Working and Small Space Management

Key Considerations for Choosing a Co-Working Space

• When choosing a co-working space, it's important to consider the size of the space and whether it can deliver the experience that people are looking for.

• A space of 2000 square feet may be limited in terms of what it can offer, so it's crucial to ensure that the space delivers a vibe and feel that align with people's workspace needs.

• For entrepreneurs with limited access to startup capital, starting with a smaller space may be a practical choice, but it's essential to carefully consider the outcomes and be conservative with financial projections.

• Having a longer time horizon and allowing room for expansion can be beneficial for those starting with a smaller space, as it provides the opportunity to grow over time.

• Diversified revenue streams and lean staffing are also important factors to consider when working with a smaller co-working space, as they can impact the business model and financial sustainability.

Key Considerations for Choosing a Co-Working Space

Conclusion:

Understanding the impact of coworking space size on profitability is crucial for coworking space operators and entrepreneurs. By implementing the right strategies and considering key factors, it's possible to maximize profits, whether in a small space or through creative partnerships. Stay informed and make informed decisions for the success of your coworking space business.