Expanding Local Perfume Brand Humans: A Malaysian Venture

The Rise of Humans: A Local Perfume Brand in Indonesia

• Humans has emerged as a prominent local perfume brand in Indonesia, gaining popularity through online sales and captivating the curiosity of consumers.

• The CEO, Bro Rizky, shared the vision behind creating a local perfume brand and addressed the initial skepticism about selling perfume online.

• The success of Humans has inspired numerous other local perfume brands, leading to a thriving market with increased competition.

• An analysis of the potential future growth of Humans in 2024 suggests that the brand is poised for even greater success and expansion.

• The segment concludes with a teaser for a giveaway promotion by Humans, encouraging viewers to stay engaged.

The Rise of Humans: A Local Perfume Brand in Indonesia

Humans Unpatched: A New Venture in Perfume and Body Spray

• Humans recently released a new perfume called unpatch Humans, marking their first venture into bioengineered perfume.

• The perfume is derived from fermentation of pacoli, also known as aki galawood, and is claimed to have a long-lasting fragrance and silage.

• In 2024, Humans plans to launch a body spray called energy body spray, aiming to compete with big brands like AX and Impulse.

• The body spray is positioned as a different product and reflects Humans' ambition to challenge established players in the industry.

Humans Unpatched: A New Venture in Perfume and Body Spray

The Uniqueness of Humans' Body Spray

• Humans' body spray is not just the ordinary body spray, it offers UV protection and antibacterial properties as well.

• The inclusion of UV protection in the body spray makes it stand out, as it provides sun protection similar to sunscreen when applied, making it a two-in-one product for body care.

• The unique combination of pleasant fragrance, antibacterial features, and UV protection sets Humans' body spray apart from other products in the market.

• Despite being priced higher at IDR 75,000 per bottle, the added value of UV protection and antibacterial properties justifies the premium price, providing a unique selling point (USP).

• In 2024, Humans plans to expand its market to Malaysia, marking its first international expansion, a strategic move considering Malaysia's large population and cultural similarity.

The Uniqueness of Humans' Body Spray

Expanding into New Markets

• Indonesia's leading perfume brand, Humans, is planning to expand its market to Malaysia.

• The company's goal is to establish itself as one of the world's top perfume brands.

• The Indonesian market is substantial, but the company sees the need to expand internationally to achieve its dream.

• The presence of a large Indonesian community in Malaysia provides a strategic opportunity for the brand to enter the market there.

• The perfume variants are described as sweeter and darker, with specific scents like 'Orgasm' and 'Essence of the Sun'.

Expanding into New Markets

The Expansion of Humans Perfume in Different Cultures

• The expansion of Humans Perfume to Malaysia and its potential success among the Indian-Malaysian community is a significant step for the brand's global outreach.

• The founder's initial skepticism about selling perfume online has been proven wrong, as the brand has gained popularity and is now offering giveaways to engage with their audience.

• The founder is inviting feedback from Malaysians to determine the most favored variant of Humans Perfume in the country, indicating a strategic approach to understanding and catering to the local preferences.

The Expansion of Humans Perfume in Different Cultures

Conclusion:

The expansion of Humans perfume to Malaysia presents an exciting opportunity for the brand to establish itself in a new market. With unique offerings like the body spray with UV protection, the brand is poised for success in a different culture. Stay tuned for Humans' international journey and engagement with the Malaysian audience.