Creating Engaging Amazon Brand Story - Tips & Tricks!

Understanding Amazon Brand Story

• Amazon Brand Story is a feature for brand registered sellers to showcase additional information on their product listings, such as background image and text cards for potential buyers to swipe through.

• It can help increase average order value by featuring other products that the seller offers, encouraging customers to buy more than one product.

• The Brand Story section appears on the product listing page, providing an opportunity to share details about the brand, mission statement, and the founder to create a connection with potential buyers.

• By utilizing the Brand Story effectively, sellers can push competitors further away by engaging potential buyers with more information about their brand and products, reducing the chances of buyers exploring competitor products.

• Including a profile photo along with brand information in the Brand Story section can enhance the level of connection and trust between the seller and the customer.

• Amazon Brand Story is a powerful tool for brand registered sellers to differentiate their brand, increase brand value, and ultimately drive higher sales.

Understanding Amazon Brand Story

Creating an Engaging Amazon Brand Story

• When creating your Amazon Brand Story, it's important to talk about the inspiration behind the brand and why you created it. This adds depth and authenticity, connecting with customers on a personal level.

• Highlighting other products within the brand story can pique the interest of customers. Including store ID links for easy access to other products creates a seamless shopping experience for customers.

• Linking specific products from the brand listing within the brand story can provide additional details and information, enhancing the overall customer experience.

• Incorporating customer feedback within the brand story adds social proof and reassures potential buyers. Sharing positive customer reviews can significantly impact purchasing decisions.

• Do be intentional and creative with the background image used in your Amazon Brand Story. It should complement the story and not distract from the main content. Mobile optimization is crucial as most users view product listings on mobile devices. Ensure that the brand story is visually appealing and informative even on smaller screens.

Creating an Engaging Amazon Brand Story

Optimizing Graphics for Seller Central on Amazon

• Optimizing graphics for Seller Central on Amazon involves paying attention to key details such as alt text, SEO, and card design.

• Alt text is essential for SEO and can contribute to better ranking, despite not being officially acknowledged by Amazon. A/B testing has shown that alt text and A+ content do impact ranking.

• When adding keyword phrases to graphics, it's important to strategically place them in order to improve ranking. A well-planned approach to keyword placement can make a difference.

• While there's no set limit for the number of cards, it's crucial not to overload the interface with too many cards, especially if they contain a lot of text. This can come across as spammy and deter users.

• Creating graphics for Seller Central involves adhering to specific style guidelines, including banner style and graphics templates provided within Seller Central. Utilizing these templates can ensure correct sizing and layout.

• The background image and card placement are important considerations, especially on mobile devices. Incorporating prompts such as arrows and calls to action can enhance user interaction.

• Canva is recommended for graphic design due to its user-friendly interface and versatile features for creating visually appealing content.

Optimizing Graphics for Seller Central on Amazon

Creating A Plus Content on Amazon

• Amazon A+ Content allows sellers to create enhanced product descriptions with images, videos, and text to provide a better shopping experience for customers.

• To start creating A+ Content, go to Seller Central, click on the main menu, go to advertising, and click on A+ Content Manager.

• In the A+ Content section, click on the 'Create a Brand Story' button to get started.

• You can add a background image by clicking the 'Add Image' button and then uploading or dragging the image. It's important to optimize the image file name and use relevant keywords for SEO purposes.

• You can also add alt text and tags to the image to further enhance its SEO value.

• The Brand Story module allows you to add text, but it's advisable to add text directly to the graphics for a more appealing presentation.

• There are various modules like 'Brand A+ Store Showcase' that allow you to link other products or listings within the A+ Content.

• Overall, creating A+ Content on Amazon involves adding visually appealing elements and using SEO best practices to enhance product descriptions and engage customers.

Creating A Plus Content on Amazon

Creating Amazon Brand Story

• When creating an Amazon Brand Story, it's important to follow the minimum size and ratio guidelines provided by Amazon for graphics. Doubling or tripling the size is acceptable as long as the ratio is maintained.

• The Brand Focus image is a commonly used module for Amazon Brand Stories. It allows for the addition of an image that takes over the whole space, with the option to include text as well.

• Another module is the Brand Logo and Description, which enables the addition of a logo and customized text. While it may not look as visually appealing, it's still a useful option if creating graphics is a challenge.

• The Q&A module allows for the selection of pre-determined questions provided by Amazon or the option to input custom questions and responses. This can be helpful in addressing common customer concerns or setting expectations.

• After creating the Brand Story, it can be applied to specific products within Amazon listings. Once submitted, it goes through an approval process before being displayed on the product listings.

Creating Amazon Brand Story

Conclusion:

Creating an engaging Amazon Brand Story is crucial for brand registered sellers to connect with potential buyers, showcase brand value, and ultimately drive higher sales. By following the essential tips and tricks, sellers can effectively utilize the Brand Story feature on Amazon to differentiate their brand and create a memorable shopping experience for customers. Additionally, optimizing graphics for Seller Central and creating A Plus Content can further enhance the overall customer experience and increase sales. Start implementing these valuable insights to take your brand storytelling to the next level on Amazon!