Are Etsy Keyword Research Tools Accurate? (SHOCKING RESULTS!)

Understanding Search Volume Discrepancy

• The Instagram DM in question was about the discrepancy in search volume data provided by different keyword research tools. The viewer had watched a video comparing research tools and was curious about how search volume was accounted for.

• The video demonstrated the use of various Etsy research tools to estimate sales numbers for specific listings and compared them to the actual sales data. It was highlighted that these tools rely on algorithms to estimate sales, and the actual numbers may differ.

• The viewer specifically mentioned that Everb and Rank consistently showed similar numbers, while Allura displayed unrealistically high numbers and Sales Samurai presented different figures altogether. This raised concerns about the accuracy of the data and its impact on research and product creation.

• The viewer also provided a comparison image showing the monthly search volume for the keyword 'affirmation card' as per Everb and Sales Samurai, revealing significant discrepancies.

• The response initially focused on the broader significance of the keyword tools providing a list of demand keywords without needing to generate random keywords independently. However, upon further consideration, the potential impact of such substantial variations in search volume estimates was acknowledged, prompting a comparison of results from different tools.

Understanding Search Volume Discrepancy

Keyword Research and Planning Tools

• Keyword research is essential for driving traffic and making money, regardless of the specific number of searches for a keyword. The focus is on finding keywords in demand to generate content that will attract traffic and potential customers.

• The preferred keyword research tool is Sales Samurai due to its unique Chrome extension and the ability to provide a list of 500 keywords at once. This tool saves a significant amount of time and effort in finding in-demand keywords.

• The main purpose of keyword research tools is to identify keywords in demand and to understand their ranking compared to other keywords. This information is crucial for optimizing content and targeting the right keywords for better visibility.

• There can be inconsistencies in the search volume and ranking of keywords across different tools. It's important to be aware of these variations and to conduct thorough research to make informed decisions about keyword selection.

• Google's free tool, Keyword Planner, can also be used to obtain average monthly searches for keywords, providing additional insights for strategic keyword planning.

Keyword Research and Planning Tools

The Importance of Keyword Research for Etsy

• Keyword research is crucial for running Google ads and websites to attract organic traffic. While the range of data provided may not be entirely accurate, it still helps in understanding search volume and trends.

• The author collected high search volume keywords for Etsy, labeled them A to J, and assigned a color to each. They then compared the monthly search volume using Google Keyword Planner and popular Etsy keyword tools, such as EverS, Samurai, Marmalead, and E Rank.

• The comparison aimed to assess the alignment of keyword rankings across different tools, evaluate the accuracy of results in relation to Google search, and identify any discrepancies or patterns that could indicate the reliability of a particular tool.

• The author emphasized the distinct demographics and behavior of Etsy users, predominantly from the USA and mostly women, which could result in different search volume patterns compared to Google. They also highlighted the expectation that Etsy monthly search volume should align with or be less than the range provided by Google, considering Google's significantly higher traffic.

• The analysis sought to identify green flags indicating a tool's accuracy or red flags raising concerns about its reliability, with the intention of guiding users in selecting the most effective keywords for their Etsy listings.

The Importance of Keyword Research for Etsy

Analyzing Keyword Ranking Tools

• The author emphasizes that the figures are approximate and may not reflect the actual numbers, especially for someone who does not work at Etsy.

• The author cautions against drawing concrete conclusions from the data presented, as it is meant to serve as an indication rather than an accusation.

• The analysis is based on a sample of 10 keywords, and the author acknowledges that different results could be obtained with more keywords.

• The first point of analysis is whether the keyword rankings align across different tools, indicating reliability for comparison. The author notes that while there is some agreement, there are exceptions that raise questions about the accuracy of the tools.

• The second point of analysis focuses on the realism of the search volumes provided by the tools in comparison to Google search volume. Discrepancies of up to 100x are noted, casting doubt on the accuracy of some tools.

• Lastly, the author points out the absence of any strong indicators ('green flags') to suggest the superiority of one tool over the others, highlighting the need for caution and further scrutiny.

Analyzing Keyword Ranking Tools

Keyword Tools Analysis

• The comparison of keyword tools like Allura and Sales Samurai to Google shows discrepancies in the numbers, raising doubts about their accuracy.

• The high numbers produced by Allura in comparison to Google's data and the apparent cap at 27,000 for Sales Samurai raises red flags about the reliability of these tools.

• The author acknowledges the previous use of Sales Samurai for keyword calculations, believing the data to be accurate, but now expresses concern about the tool's reliability.

• Despite the potential inaccuracy of the specific numbers, the author acknowledges that the use of keyword tools has still contributed to increased traffic and revenue.

• The author recommends using keyword tools for generating high-demand keyword ideas, but advises caution in interpreting the numerical data, suggesting a focus on identifying low-competition niches instead.

Keyword Tools Analysis

Conclusion:

In conclusion, the discrepancies in search volume data provided by different Etsy keyword research tools can have a significant impact on keyword research and product creation. While these tools play a crucial role in generating high-demand keyword ideas, caution is advised in interpreting the numerical data. Focus on identifying low-competition niches and understanding keyword ranking comparisons across tools for more informed decision-making.