How to Create Viral Dropshipping Ads for Facebook & TikTok

Creating Viral Drop Shipping Ads

• The key to success in generating over $750,000 on a Shopify store through viral drop shipping ads lies in the video ad itself. Developing a creative and engaging video ad is crucial for attracting customers.

• Begin by gathering inspiration from successful ads, such as those found on TikTok Creative Center. Filter ads based on the country of choice, select those optimized for purchases, and focus on the ones that have reached the most people in the last 30 days.

• When analyzing successful ads, pay attention to visual hooks and the text used in the first few seconds. Use these elements as inspiration for your own product's video ad.

• Model after successful ads by incorporating visually appealing hooks, user-generated content (UGC), dynamic visuals, and a well-crafted voice-over to provide a more personal touch to the ad.

• Utilize free video editing programs for beginners to piece everything together and create a compelling video ad that resonates with the target audience.

Creating Viral Drop Shipping Ads

Finding Footage for Your Drop Shipping Product

• When finding footage for your Drop Shipping product, it's important to consider using social media platforms like TikTok, Facebook, and YouTube to search for relevant content.

• The type of content you're looking for should ideally show the product in use, include user-generated content (UGC) featuring people using or talking about the product, and filler clips that can be used for the video ad.

• Methods for finding footage include searching for keywords on TikTok, using the Facebook ad Library, looking up keywords on YouTube, checking listings on AliExpress, Alibaba, and Amazon, as well as reviewing user-generated content for the product.

• It's important to note that all downloaded footage should be used for educational and demonstrational purposes only, and permission should be obtained before using them in video ads.

Finding Footage for Your Drop Shipping Product

Extracting and Organizing Content for Video Production

• The process of finding and downloading content for a product-focused video is described, along with the use of a TikTok downloader tool to simplify the process.

• The importance of finding relevant content related to the product, such as product-focused videos, similar products, and filler clips, is highlighted for creating a comprehensive video.

• The organization of downloaded content into subfolders such as filler clips, product focus, and user-generated content (ugc) is emphasized to streamline the editing process.

• The significance of preparing a script for the video, modeled after an existing ad, is outlined, and the use of a script generation tool is recommended for effective scriptwriting.

Extracting and Organizing Content for Video Production

Creating a High-Quality Video Ad

• To create a high-converting video ad for Facebook and TikTok, the first step is to use a tool called 11 Labs for selecting a text-to-speech option.

• 11 Labs offers a variety of different voices to choose from, such as the popular voice by Adam, as well as more realistic voices like Natasha or Bria.

• The chosen voice is then used to generate the audio from the script, which can be previewed and downloaded for further use.

• After obtaining the voiceover, the next step is to use an editing tool like CapCut, which is a free program available on capcut.com.

• Once the project is set up in CapCut, the voiceover file is added to the timeline, and the video ratio is adjusted to 9x16 for optimum optimization on Facebook and TikTok.

• The audio clip is then trimmed to eliminate any unnecessary parts, ensuring that the content remains smooth and to the point.

• By carefully editing the voiceover and trimming the audio, the video ad can be seamlessly pieced together to create a compelling and high-quality advertisement.

Creating a High-Quality Video Ad

Editing the Audio Clip

• The first step in editing the audio clip is to shorten the segments and layer them to create a fluid and seamless effect.

• This involves splitting the clip to remove areas where no one is talking, dragging the bar to eliminate pauses, and layering the segments to ensure the voice starts right after a specific point.

• The goal is to create a smooth and uninterrupted flow of the speaker's voice throughout the entire script, ensuring no pauses in between the dialogue.

• The audio file is meticulously chopped up and layered to achieve a fluid and seamless outcome, allowing for a continuous and engaging listening experience.

Editing the Audio Clip

Enhancing Visuals and Flow

• Using the reverse feature to create a folding effect for a catchy visual

• Adjusting the speed of the clips to make it faster and more dynamic

• Selecting specific scenes to establish a connection with the product and enhance the storytelling

• Adding additional clips to complement the narration and create a smooth flow

Enhancing Visuals and Flow

Editing Videos to Match the Voice Over

• When editing videos to match the voice over, it's important to introduce a new scene anytime the voiceover discusses something different. The goal is to end a clip when the voiceover stops talking, and to start a new clip when a new point is introduced.

• In the example provided, the visual is meant to be shown as soon as the voiceover says 'here's why.' The footage needs to match exactly to the point where the voiceover finishes the phrase.

• To achieve this, the clip speed can be adjusted to ensure it ends at the exact point when the audio ends. In addition, reversing the clip can create a specific effect, such as placing an object on a table instead of swiping it away.

• The key is to synchronize the video clips with the voiceover, ensuring that they start and end at the exact points where the voiceover finishes talking or introduces a new idea.

• Following the completion of the initial hook, the next part of the script can be addressed by matching the video content to what the voiceover is saying. This involves carefully selecting scenes that align with the voiceover's narrative.

Editing Videos to Match the Voice Over

Video Editing Process

• The video editing process involves adding effects to the footage to enhance the visual appeal and match it with the audio.

• The key focus is to synchronize the visual elements with the audio cues to create a seamless and dynamic effect.

• Adjusting the speed of the scenes is a crucial part of the editing process to ensure the visuals match the audio cues perfectly.

• Selecting scenes that effectively showcase the product and align with the narrative is essential in conveying the message to the audience.

• Careful attention to detail and pacing is required to create a visually engaging and impactful video.

Video Editing Process

The Impact of Visual Editing on Video Content

• The process of visual editing plays a crucial role in enhancing the impact of video content. It involves strategically selecting and arranging clips to create a seamless and engaging narrative.

• By carefully choosing the clips that best showcase the product, the editor ensures that the video effectively communicates its features and benefits to the audience. This attention to detail can significantly improve viewer engagement and understanding.

• Adjusting the speed of the clips can further enhance the overall appeal of the video. By speeding up certain parts, the editor can maintain audience interest and create a dynamic viewing experience. Conversely, slowing down specific segments can emphasize key points and build anticipation.

• Visual editing also allows for flexibility in refining the video's message. The editor can rearrange clips, swap visuals, and re-edit certain elements to continuously improve the flow and impact of the content. This iterative process demonstrates the editor's dedication to delivering a compelling and polished video.

• Overall, visual editing is a game changer in video production, as it enables the creation of captivating and informative content that resonates with the audience on a deeper level.

The Impact of Visual Editing on Video Content

Product Demonstration Scenes

• The video clip shows a person unfolding the product, emphasizing its foldable feature, which is suitable for creating visual impact and highlighting the product's functionality.

• After demonstrating the product unfolding, the next scene depicts the user placing the product into a bag, showcasing its portability for travel purposes.

• The demonstration also includes the user placing the product into their backpack, emphasizing its convenience for on-the-go use.

• The video editing involves adjusting the scenes for a faster pace to maintain viewer engagement and interest in the product features.

• Another scene involves tilting the phone to prepare for watching a movie, emphasizing the product's usability for entertainment purposes.

Product Demonstration Scenes

Creating a Cinematic Experience

• The creator is discussing the process of adding an actual movie clip to their video, which they found on TikTok.

• They use a zoom in effect to emphasize the phrase 'movie time' when it's mentioned in the clip, adding a dynamic touch to the video.

• The creator also looks for specific scenes in their footage to match phrases like 'it's fast' and 'really fast', ensuring visual coherence with the audio.

• They creatively piece together different visuals, such as charging devices, to complement the remaining parts of the dialogue.

• The addition of various scenes helps to enhance the cinematic experience and keep the audience engaged.

Creating a Cinematic Experience

Video Editing Process

• The video editing process involves carefully organizing and trimming different clips to create a seamless storyline.

• By using the arrow keys, the editor can navigate through the clips frame by frame to make precise cuts and adjustments.

• It's important to ensure that the clips fit the screen ratio, so adjustments are made to expand or shorten the clips as needed.

• Speed adjustments play a crucial role in pacing the video, with some scenes being sped up to maintain viewer engagement.

• The aim is to create a smooth, engaging sequence that captures the audience's attention and conveys the intended message in a visually compelling way.

Video Editing Process

Video Editing and Footage Selection

• The video editor starts by selecting a key frame for position and size of the clip.

• They adjust the timing and zoom level of the video to achieve the desired effect.

• The editor pays attention to the flow and pace of the video, making adjustments to shorten or slow down clips as needed.

• Different footage angles are selected to showcase the product in a more aesthetic way.

• Zoom in effects are added to emphasize the audio and create a nice visual impact.

• Variation in footage angles is prioritized to keep the video visually engaging.

• The editor ensures that the scenes match the audio narration and convey the intended message effectively.

Video Editing and Footage Selection

Video Editing and Captioning Tips

• The video editing process involves carefully selecting and arranging clips to create a cohesive and engaging narrative.

• It's important to consider the pacing of the video and make adjustments to speed up or slow down certain scenes for better visual impact.

• Adding captions to the video is crucial for accessibility and audience engagement. Auto-generated captions can be a good starting point but may need manual adjustments for accuracy and consistency.

• Customizing the captions to match the style of the platform, such as TikTok, helps in creating a seamless viewing experience.

• Adjusting the font, color, and background of the captions can enhance their visibility and aesthetic appeal.

• Careful attention to detail during the video editing and captioning process ensures a polished final product that resonates with the audience.

Video Editing and Captioning Tips

Summary of Video Editing Process

• Adjusting the width of the text box and line spacing to ensure a visually appealing display in the video.

• Copying and pasting captions at specific points in the video to match the spoken content.

• Adding background music from the audio library to enhance the overall appeal of the video ad.

• Finalizing the video ad by adjusting the volume of the background music and splitting the audio at the end.

• A brief showcase of the finished video ad with a demonstration of its content and purpose.

• Information about launching campaigns on Facebook or TikTok ads and a reference to detailed testing strategies for both platforms.

• Encouragement for viewers to like and subscribe, as well as an offer for consulting calls and invitation to join a free Discord group for further assistance and resources.

Summary of Video Editing Process

Conclusion:

Creating viral drop shipping ads for Facebook and TikTok involves gathering inspiration, finding relevant footage, and organizing content effectively. By following the detailed process outlined in this blog, you can create compelling and high-converting video ads for your drop shipping products. Use the tips and techniques provided to resonate with your target audience and achieve success in your advertising campaigns.