How To Develop Your Own Restaurant Mobile App in 7 Days (2023)

Benefits of Having a Branded Mobile App for Your Restaurant

• Research and real-life examples show that having a branded mobile app for a restaurant can lead to significant benefits.

• For example, the experience of one independent restaurant, Otavio's in Lakeside California, demonstrates the impact of having its own app.

• Within just 45 days of launching their app, over 200 regular customers downloaded it and began using it as their preferred method of ordering.

• Furthermore, the restaurant experienced a substantial increase in monthly sales, with a growth of over $7,000 in additional sales per month resulting from the app.

• The app not only increased the frequency of orders from regular customers but also boosted the repeat order rate of first-time app users by over 50 percent, effectively doubling the value of each customer for the restaurant.

• Additionally, having a branded mobile app also brings hidden benefits such as savings in labor costs and third-party fees, as well as facilitating expansion to multiple locations.

Benefits of Having a Branded Mobile App for Your Restaurant

Benefits of Having a Branded Mobile App for Restaurants

• Having a branded mobile app for a restaurant can significantly streamline the online ordering process for customers, making it more convenient and efficient.

• The app seamlessly integrates with popular payment systems like Google Pay and Apple Pay, reducing the time it takes for customers to place their orders.

• Older customers from retirement communities have also embraced restaurant apps, finding them easy to use and convenient for placing their orders.

• Restaurants can save money and reduce the impact of third-party delivery apps by encouraging customers to order directly from their app, thereby avoiding extra fees.

• Integrating a rewards program into the app can further incentivize customers to order directly, leading to increased customer loyalty and repeat business.

• Sweetgreen's CEO, Jonathan, transformed the guest's perspective on using their branded app by integrating a rewards program and emphasizing the cost-saving benefits for customers.

Benefits of Having a Branded Mobile App for Restaurants

The Power of Branded Mobile App for Restaurants

• In 2023, over 75 percent of the restaurant business is coming in online, with more than 50 percent through their branded mobile app.

• The branded mobile app strategy not only saves a significant amount of money per location but also reduces third-party fees and labor costs.

• By encouraging more customers to order directly through the app, restaurants can expect benefits such as increased frequency of orders, reduced need for phone orders, and a personalized guest experience.

• The most significant benefit of having a branded mobile app is gaining full control over the guest experience and access to all customer data, allowing for tailored marketing and better customer engagement.

• Restaurants can use push notifications, email, and text message marketing through their app to reach customers across multiple channels, ensuring continual engagement and education about the brand.

• Another advantage is the ability to notify app users about new locations, leveraging location services to determine where to expand next based on customer presence.

The Power of Branded Mobile App for Restaurants

Key Points of the Video

• The video discusses the success of the Talkin Tacos app in expanding to multiple locations using push notifications to inform customers about new locations, grand openings, specials, and events.

• It also addresses the challenge for independent restaurants in developing their own app, as it requires a significant budget for custom development and hiring software engineers.

• Two major providers of mobile apps for restaurants are highlighted: Chow Now and an unnamed company owned by the speaker. Chow Now offers a lower price point starting at $129 a month and provides a smooth app ordering experience with integrated payment options.

• Despite its affordability, Chow Now is criticized for lacking key features such as the ability to display specials and events on the app home screen, an integrated loyalty program, and not being an all-in-one solution for online presence and marketing.

• On the other hand, the unnamed company, represented by the speaker, doesn't have a marketplace app to promote, provides a complete branded app, and covers the restaurant's entire online presence and marketing, making it more comprehensive.

Key Points of the Video

The Importance of Customizing Restaurant Apps

• Customizing the app for a restaurant is crucial for branding and creating a unique customer experience.

• The ability to match the restaurant's look and feel within the app ensures that the brand identity is maintained and reinforced in the customer's mind.

• Price comparison shows that while some options may be cheaper, they may not offer the best app experience compared to a more customized solution.

• Loyalty points, automatic marketing, and reviews management are key features that only some app builders provide, enhancing user engagement and driving customer relationships.

• The speed of implementation and the ability to integrate with the point of sale system are also important considerations for restaurant owners when choosing an app builder.

The Importance of Customizing Restaurant Apps

Conclusion:

Developing a branded mobile app for your restaurant can lead to substantial growth in sales, customer loyalty, and cost savings. This blog has highlighted the benefits, strategies, and the importance of customizing restaurant apps. With the right approach, you can have your own restaurant app in just 7 days, reaping the rewards of a personalized online ordering experience and improved customer engagement.