How To SELL On Instagram: Set Up An Instagram Shop In 15 Minutes or Less
The Importance of Instagram Shopping for Your E-commerce Business: With 130 million people tapping on Instagram shopping posts every month, it's evident that having an e-commerce business on Instagram is essential. Setting up shop on Instagram is crucial for boosting sales, especially as the platform has been focusing more on online shopping in recent years. To stay ahead of the competition, it's important for businesses to embrace Instagram shopping and leverage it to increase sales. In today's video, we will discuss what an Instagram shop is, how to set it up, and how to use it to drive more sales. Before we proceed, I'd like to introduce myself. I'm Michelle, a creative strategist and social media expert. If you're new to this channel, welcome! Learn with Shopify provides entrepreneurs with valuable knowledge to start, run, and grow successful online businesses. If you're an online entrepreneur, be sure to hit the subscribe button. If you aspire to expand your e-commerce business and achieve financial freedom, you're in the right place. Now, let's dive into it.
The Importance of Instagram Shopping for Your E-commerce Business
With 130 million people tapping on Instagram shopping posts every month, it's evident that having an e-commerce business on Instagram is essential. Setting up shop on Instagram is crucial for boosting sales, especially as the platform has been focusing more on online shopping in recent years. To stay ahead of the competition, it's important for businesses to embrace Instagram shopping and leverage it to increase sales. In today's video, we will discuss what an Instagram shop is, how to set it up, and how to use it to drive more sales. Before we proceed, I'd like to introduce myself. I'm Michelle, a creative strategist and social media expert. If you're new to this channel, welcome! Learn with Shopify provides entrepreneurs with valuable knowledge to start, run, and grow successful online businesses. If you're an online entrepreneur, be sure to hit the subscribe button. If you aspire to expand your e-commerce business and achieve financial freedom, you're in the right place. Now, let's dive into it. First and foremost, what is Instagram shopping? Instagram shopping seamlessly syncs your Shopify products to your Instagram account, allowing you to create shoppable posts and stories. This feature transforms your social media content into a marketplace, enabling customers to browse and purchase your products directly on Instagram.
The Benefits of Building an Instagram Shop
They can see which products are being shown in a picture using product tags like this here. So you would tag products in your posts in the very same way that you would tag a friend. This adds a little shopping bag icon to your image. And then when users tap the photo, they can view the prices of the products featured and tap the product labels to view the product pages.
If we go back to the profile, customers can also view your entire catalog with this button right up here. This really does offer a smooth shopping experience. You're basically just bringing the look and feel of your Shopify store to Instagram shops. So if a customer sees a product that they like and they want to buy it, they're then redirected to your Shopify store and can make a purchase there.
You can also use Shopify to create, track, and manage your ad campaigns and your orders all in one organized and centralized place. As the merchant, you can actually see that the sale came from Instagram and that's really going to help you understand how much traffic and how many sales are actually coming from Instagram.
Finally, having this set up here makes things easier to expand your audience through Instagram and Facebook ads. The most notable, the most important benefit of building an Instagram shop is that it makes shopping easier for customers. So if your customer is already spending time on Instagram, having an Instagram shop can create a seamless shopping experience for them, leading to an increase in sales and customer satisfaction.
The Importance of Instagram Shopping for Your Business
You're not forcing them to come to you and your site. You're actually coming to them by having your products on Instagram. It's just easier for them. And we all know that an easy shopping experience means more conversions. It means more sales and it means more money in the bank for you. Sherry Lott, founder and CEO of kids' clothing brand Spearmint Love said, when we launched the feature, we experienced a 25% increase in traffic and an 8% increase in revenue attributable to shopping on Instagram. So the proof is in the pudding, but without further ado, let's get into the actual tutorial. So step one is to actually make sure that you are eligible to actually create the shop and use the feature. Now, unfortunately right now you cannot sell services. You actually have to be selling physical goods and your business also has to be located in a country that supports Instagram shopping. Also make sure that you have the latest version of Instagram. Otherwise this feature is not going to work. So just to double check, make sure that you're seeing the cute little shopping bags on the top corner of your Instagram posts, and that's how you'll know that you are on the latest version that supports this feature. Also, I should mention that this particular tutorial is going to be for all of you guys that already have your Shopify store set up. You can also use a different e-commerce platform set up and in place, so that's totally fine too. Now, if you don't have a Shopify store set up, we actually offer a free 14 day trial. No credit card required, which is quite nice. And you would just click the link in the description box. Um, I will leave it for you there so that you can get started. All right, let's do some general housekeeping. So first things first, you're going to.
Four Steps to Optimize Your Social Media for Business
You need to make sure that you have a Facebook business manager set up. Now, if you're not sure what this is, you don't have the setup yet. Um, it's super easy. All you have to do is go to business.facebook.com and create an account. It's really straightforward, but I will leave a link in the description box for you guys on how to set this up step-by-step in case you do want it in more, you know, full detail, and then you're also going to want to have a Facebook business page set up as well. Okay. So next you're going to want to convert your Instagram profile to a professional account. Now, this is really only going to take a couple of seconds and it's actually pretty useful because now by doing this, you're going to get access to other business tools, like the ability to run ads. So in the Instagram app, you're going to want to open the profile that's associated with your business. Then you'll tap the hamburger icon. Yes, that's actually called a hamburger icon. And then next you're going to tap settings. So after that, you're going to tap account, then switch to professional account. Boom, super easy. You're going to want to select a category for your business once you're here. And then you're going to want to confirm your contact details. After that, you're going to want to connect your Facebook business page to your Instagram account. So to do that, go to settings. You're going to tap account, linked accounts and link it to your Facebook page. So super easy. And then you're going to choose the Facebook page that represents your shop, of course, but also make sure that that is a page that is associated with your business manager. Okay. So step number four is to sync your e-commerce website to your Instagram shop.
How to Sync Your Product Catalog with Instagram and Facebook using Shopify
Now, if you are with Shopify, you can easily sync your entire product catalog, which is really nice because that means you don't have to manually add in each product and it'll automatically sync your inventory and track all of that. So all of that's automatic, which is, you know, less work for you. So we're going to go over to our Shopify dashboard and right next to sales channel, we'll hit the plus icon. Hit Facebook. Now head to the product manager in the Shopify dashboard, select your products, click, make products available in the dropdown menu and select Instagram. Super easy. Okay. So the next step, which is not really a step is you're just going to have to wait for your account to be approved. Now this might take a few days, but once your Instagram account has been approved, Instagram is going to show you a little notification and they're just going to let you know that you can now start tagging your products on Instagram. Once you receive the approval notification, all you need to do is confirm which Facebook shop you want to connect to your Instagram profile. So in order to do this, tap get started on the notification, or you can head over to Instagram's business settings and tap shopping, then once you're here, simply click the Facebook shop you want to use with your Instagram profile. And that's it. Okay. Amazing. So now all of your products are synced across Instagram, Facebook shops, and your Shopify store. So that's awesome. And that is pretty much it. So now that you've got this all set up, Instagram shopping is really going to help you promote sales. And it's going to help encourage new customers to shop with you. Do you ever wonder how you can actually make money on Instagram? Maybe you're opening the app and you.
How to Grow Your Instagram Following and Monetize Your Account
When it comes to making money on Instagram, there are numerous brands and influencers who have achieved great success. If you're interested in learning how to do the same, you can register using the link provided in the description box. The link will grant you access to a free webinar that covers proven methods for growing an Instagram following from scratch. In just 45 minutes, you will learn strategies for gaining more engaged followers and utilizing Instagram to drive traffic and sales to your store. Additionally, the webinar will demonstrate various ways to monetize your account, even if you have just a thousand followers. If you found the video helpful, please give it a thumbs up to show your support. Your feedback is valuable in helping us create content that you find beneficial. Feel free to leave any questions or comments in the comment section, and we will address them promptly. Thank you for watching, and be sure to subscribe if you're an online entrepreneur or looking to start, run, or grow your online business. This is the perfect place for you. Hit the subscribe button, and I'll see you in the next one. Bye.
Conclusion:
With the step-by-step guide provided, setting up an Instagram shop for your e-commerce business is now more accessible than ever. By leveraging Instagram shopping, businesses can tap into a vast audience and drive more sales. Additionally, learning how to grow your Instagram following and monetize your account can further enhance the success of your e-commerce business. Be sure to subscribe for more valuable insights and strategies for online entrepreneurs.