5 Influencer Marketing Tactics on Instagram That Drive Sales: How To Work With Instagram Influencers
Imagine experiencing a staggering 300% annual sales growth while cutting down your customer acquisition costs by seven times. Impressive, right? Well, that's the reality for companies like Pura Vida Bracelets who have leveraged the power of working with Instagram influencers.
5 Influencer Marketing Tactics on Instagram That Drive Sales
Imagine experiencing a staggering 300% annual sales growth while cutting down your customer acquisition costs by seven times. Impressive, right? Well, that's the reality for companies like Pura Vida Bracelets who have leveraged the power of working with Instagram influencers. In this video, I'll unveil five influencer marketing tactics that can empower you to expand your business and boost sales. If you're new to this channel, welcome. Learn with Shopify is an official Shopify platform that equips you with the necessary knowledge to kick-start and elevate your online business. As an entrepreneur, don't forget to subscribe, so you don't miss out on valuable insights that can elevate your business to new heights. Regardless of whether you're a seasoned business owner or just getting started, you're likely familiar with Instagram. You may have heard about the remarkable success stories of brands achieving phenomenal sales growth through influencer partnerships. Influencers are individuals with substantial follower bases who rely on and trust their recommendations for products, services, and related topics. From a marketing perspective, identifying the right influencer and collaborating with them to raise brand awareness could be the catalyst your business needs to soar. Let's delve into these five influencer marketing strategies on Instagram that effectively drive sales.
The Importance of Research in Influencer Marketing Campaigns
Number one, homework, homework, homework. Your research is one of your most important weapons as it has the ability to pave the way for a successful influencer marketing campaign. When you're first looking to work with an influencer, you'll want to approach this with a talent scouting mindset. It's very similar to a sporting scout looking for the next champion or a record label A&R on the hunt for the next musical icon, finding the right influencer can bring immediate results to your business and failure to align with the right influencer can unfortunately be money down the drain. When it comes to your social media marketing strategies, keep this in mind. A person is not an influencer because they have a lot of followers. What makes them an influencer to your business is the fact that they and their audience can relate to what you sell or offer. This is the only time they should be considered an influencer to you. If you sell high quality winter jackets, which only ship within Canada, partnering with a surfboard enthusiast in California, because they have 1 million followers will bring you little to no results because their influence and audience don't necessarily correlate with your business or products. Know your influencer, explore their content, read the comments on their post, observe the engagement and see what works best with their audience. If after you've done your research, you find the influencer to be a good match for your brand, then you've cracked the first code to what may potentially be a successful campaign that will drive sales.
Tips for Successful Influencer Marketing Campaigns
When planning your influencer marketing campaign, it's essential to consider a few key factors that can make or break the success of your efforts. Number one, stay true to your business. Number two, enable customization. When planning your influencer marketing campaign, it's really easy to orchestrate all facets of the project according to your brand, your brand's objectives, and your brand identity, and rightfully so. However, the most successful influencer marketing partnerships and campaigns are the ones that allow the influencer to express themselves in their genuine, authentic way. You want to be careful not to suppress their creativity for the mere sake of mirroring your brand. This can cause a negative effect on the campaign as the influencer's audience can easily detect that the influencer is being scripted and molded by the brand that they partnered with. These filtered campaigns typically end with lower engagement rates and in the worst-case scenario, negative comments and overall sentiment towards the influencer and the brand. Leave room for some customization and or creative input from the influencer, simply because nobody knows how to engage their audience better than them. Also remember when you're marketing through an influencer, you're not talking directly to your consumer. You're talking to your consumer indirectly through the voice of an influencer. If done successfully, it will almost feel like a really cool advertising translation. Number three, incentivize the influencer. In 2017, the co-founder and CEO of.
How Incentivizing Influencers Led to a 300% Increase in Sales
Pura Vida bracelets, Griffin Thal made a huge discovery when it came to his company's brand ambassador program. After analyzing the data of actual sales that his influencers were bringing in for the company. Here's what he found out. 75% of his influencers, which he referred to as reps, had never made a single sale. Yikes. What made this discovery even more troubling was the fact that the company was sending these influencers free swag in order to promote and influence their audience. But unfortunately that wasn't happening. After expressing how terribly painful this realization was, Griffin concluded that he needed tears to avoid tears, creating incentivized tears amongst influencers proved to be the golden solution that very soon resulted in a 300% increase in sales year over year. Now you might be wondering, what really changed? Pura Vida bracelets created an incentivized framework that would reward influencers at various levels, based on the results they brought into the company. Influencers were so excited and motivated to reach these tiered levels of rewards that they began really influencing and the rest was history. Consider using incentives that will bring excitement to your brand influencers and see the awesome growth that you can achieve with your sales. If you want to learn how to grow and monetize your Instagram account, then sign up for this free.
Effective Instagram Marketing Tips
Workshop with field-tested Instagram marketing tips. Learn how to grow your Instagram audience and monetize it with an online store. Click the link right here to register now. Number four, squeeze value out of your content. So you did your research and you found the perfect influencer for your marketing campaign. They're a creative powerhouse and you've encouraged them to tap into their creativity and use it to their advantage. You even managed to get them really excited about your brand or your products and services with some really cool incentives, voila, they produce the content and now it's in your possession, what do you do now? As the old saying goes, when life hands you lemons, you make lemonade. A great way to see impressive results with your influencer marketing campaign is to maximize the value of the content produced. In other words, you want to squeeze all the goodness out of the content and waste nothing. You can accomplish this by posting the content on your social media pages, and in some cases, cross posting on the influencers page as well, you can even create mini versions and snippets of the content, if you're dealing with videos, whatever the case may be, just ensure you have explored every possible way of utilizing the content, so you're getting top value for your dollar. Number five, TLC. Talk, listen, connect. Every successful relationship needs a little TLC. Once you've completed a successful.
The TLC Approach to Influencer Marketing Campaigns
When launching an influencer marketing campaign, it's crucial to follow the TLC step to build a strong relationship with the influencer and achieve exceptional results for future campaigns. Let's dive into the TLC acronym. TALK. Engage in a follow-up conversation with the influencer to understand their overall thoughts about the campaign. Did they genuinely enjoy it? What are their personal views on the product or service? Are there any insights from their audience that they are willing to share? This conversation can provide valuable input for future campaigns. LISTEN. After asking questions, carefully listen to the feedback. Pay attention to both what the influencer is saying and what they are not saying. Are there any recurring themes in the comments on their posts related to your brand? Active listening with both ears and eyes will offer vital information for creating successful campaigns. CONNECT. Even after completing the campaign, it's beneficial to stay connected with the influencer to explore further possibilities or collaborations. Building a trusted relationship yields more benefits in the long term compared to one-time projects, especially if both parties enjoyed the process and observed remarkable results. Nurturing the relationship can lead the influencer to become a loyal customer or advocate for your brand.
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Conclusion:
Harness the power of Instagram influencers to drive sales growth and expand your business. By implementing these influencer marketing tactics, you can achieve remarkable results and elevate your brand's online presence.