Smart Ways To Beat The Instagram Algorithm and Get More Followers in 2021
New strategies to boost your Instagram growth in 2021 by understanding and leveraging the Instagram algorithm. Learn how to create shareable and saveable content, use TikTok to convert followers into Instagram followers, monetize Instagram, boost engagement with SEO optimization, and optimize your online store with Shopify.
New Strategies to Boost Your Instagram Growth in 2021
If you've done any research on how to grow your Instagram business, you're going to have heard the typical advice, like post often and make great content. While that's sound advice, today, we're going to dive into new tactics to help you grow your Instagram audience in 2021.
The tips that I'm about to share with you take the new Instagram algorithm into account, and it requires no money at all. So stick with me, you're going to learn how to increase your engagement and grow your following.
Hey everybody. My name is Michelle Bali. I'm a creative strategist, and I'm also your host for today's video. Every week, Learn with Shopify releases a new video to help you start and grow your online business. This channel is dedicated to small business owners with big plans. So make sure that you're subscribed so that you're not missing out on the knowledge that you need to start your business journey.
Instagram has changed a lot over the years. It's no longer a place where you post pictures of your friends and look back at all your cute memories, but instead Instagram is a place for businesses. There is money to be made and customers to be gained on Instagram. So today I'm going to teach you some strategies on how you can beat the algorithm and start getting more followers for your business. By the end of this video, you're going to learn six growth strategies. That's going to bring
Understanding Instagram's Algorithm and Getting More Followers
In order to grow your business on Instagram, it's crucial to understand how the platform's algorithm works. Instagram's primary goal is to generate revenue from advertisements, and to do so, they rely on keeping users engaged on the app. Essentially, the more time users spend on the platform, the more ads Instagram can display, leading to increased revenue. As a content creator, you play a vital role in this process. By producing content that captivates and retains users, you contribute to the platform's goal and, in return, Instagram rewards you by expanding the reach of your content to a larger audience.
The key to success lies in creating shareable content. Whether it's a compelling video or an engaging carousel, the goal is to keep users engaged and spending more time on your posts. This not only enhances your visibility but also benefits Instagram by allowing them to display more ads to engaged users, ultimately driving revenue. By aligning your content strategy with Instagram's objective, you can effectively leverage the algorithm to grow your business.
Furthermore, by understanding Instagram's underlying motive, you can harness this knowledge to your advantage. The platform offers business owners the opportunity to gain significant value in return. This includes the potential to boost sales, elevate brand exposure, and expand business growth. Therefore, by comprehending the driving force behind Instagram, you can strategically navigate the algorithm and attract more followers, ultimately propelling the growth of your business.
The Importance of Creating Shareable Content for Instagram
Creating shareable content on Instagram is essential for increasing exposure and reaching a wider audience. When your follower Sandy shares your post with her friend Zoe, it not only captures the attention of Sandy but also brings Zoe to open the app. This kind of engagement is highly valued by Instagram and can result in increased exposure for your content. Additionally, having shareable content increases the likelihood of being featured on the explore page, allowing people who aren't already following you to discover your account.
So, how can you create shareable content? According to Ben Saylor from CoSchedule, telling a story with your content is crucial. Crafting your content with a clear beginning, middle, and end, while proposing a problem and a solution that your company can offer, can make it more engaging and shareable.
Nobody enjoys being bombarded with blatant ads on Instagram. Instead, people are drawn to funny, interesting, and helpful content. Taking the example of DeSilky Outerwear, stuffing a jacket with $2,000 to raise awareness about the financial struggles of emerging fashion business owners is a prime example of shareable content. In 2021, creating shareable content is crucial as Instagram ranks certain engagements as more important than others. Likes and comments are considered to be low on the totem pole as they require minimal effort, while shareable content is highly valued.
In conclusion, the key to increasing exposure on Instagram is to create shareable content that captures the attention of your followers and encourages them to share it further. By telling a compelling story, offering solutions, and staying away from overt advertising, you can increase your chances of being rewarded with increased exposure on Instagram.
How to Create Saveable Content on Instagram: Top Tips for Increased Exposure
Shares, on the other hand, hold the most amount of weight. Saves are also heavily weighted. So let's talk about how you can make the type of content that people are going to want to save.
Tip number two, make saveable content. We often hear about making shareable content, but it's actually seldom that we hear about making saveable content. Well, if you overlook how to make saveable content, you might be missing a big piece of the puzzle. If the Instagram algorithm detects that other users are saving your content, it will reward you with more exposure. That's because a save indicates a user's intent to come back onto the app to refer to that content later.
Keeping in mind that the Instagram's number one goal is to keep people on the app longer. So creating saveable content that inspires, educates, or is referenceable will increase your exposure on Instagram.
Creating saveable content is a staple in Lucy's Instagram strategy. This entrepreneur and fitness expert features visual diagrams with healthy eating tips. As Nikki Canning, editorial manager of Later says, posts are moving away from likes in favor of saves. So if you want to grow your account, you may want to focus on getting people to save your Instagram posts.
Tip number three, leverage TikTok. Using TikTok to grow your Instagram following is a trendy strategy.
How to Use TikTok to Convert Followers into Instagram Followers
By linking your Instagram profile, you can use TikTok to convert those followers into Instagram followers as well. During the time of filming this video, growing on TikTok is extremely accessible and this might not be the case forever, so seizing this opportunity may be a smart move right now. Many business owners are talking about the magic of TikTok because the sky is really the limit with TikTok. Jenna Lab, the founder of the Silk Labs, tells us how her Instagram account grew to 16,000 followers.
The key with TikTok is to get your viewers to come over to Instagram and eventually become a customer. In my experience, TikTok is how I got the most amount of eyes on my brand, but Instagram is where my shoppers and community are. She advises us to clearly state what your brand is and what you do in your bio. She also recommends to remind your audience to follow your Instagram in the comment section of a viral video. She says, it's important to make sure that you follow your Instagram in the comment section of a viral video. She says, having our following on TikTok and Instagram is beneficial because certain potential customers need more time to be convinced and sold. So we have more time to post, talk, and befriend our followers so we can build that trust with them. By the way, if you want to learn more about how to grow your TikTok and convert your audience into customers, make sure that you're leaving me a comment and we'll make sure to film that video for you guys. If you're wondering how to grow your TikTok, I'll leave a link in the
How to Monetize Instagram: Proven Methods and Tips for Success
Are you wondering how to make money on Instagram? Look no further! Shopify offers a free online course that will guide you through proven methods to grow your Instagram following from the ground up and start earning money with just a thousand followers. In just 45 minutes, you'll learn effective strategies to attract more engaged followers and kickstart your Instagram-powered business. Be sure to click the link in the description to get started.
Tip #4: Utilize Instagram Reels
Instagram's new feature, Reels, provides a platform for 15-second creative videos with audio effects, similar to TikTok. With less competition, being an early adopter can boost your exposure. To succeed, craft a catchy headline and a curiosity-sparking thumbnail to maximize your click-through rate. Additionally, prioritize creating captivating content to maintain high watch time, which increases your visibility. Digital entrepreneur Vanessa Lau recommends creating numerous Reels to expand your content footprint, increasing the likelihood of Instagram promoting your work.
Tip #5: Host a Giveaway
Running a contest or giveaway is a reliable way to attract new followers. Consider stipulating entry requirements that encourage participants to engage with your content or share your profile, expanding your reach and building a loyal following.
Boost Your Instagram Engagement with SEO Optimization
The rules for entry include tagging a friend and following your account. You're going to see a surge in your posts engagement as well as your follower account. These new followers who arrived through a recommendation can later be nurtured into potential customers for your business.
For inspiration, here's an example of a successful product giveaway from the fifth that incentivizes people to follow its account and tag a friend for the chance to win two free products from each of the businesses. According to Neil Patel, Instagram accounts that hold contests can achieve 70% faster follower growth compared to those that don't hold contests. So if you're looking for real growth fast, contests are a really great place to start.
Tip number six, use hashtags. To begin growing, you're going to find that hashtagging your photos is extremely important because hashtagging makes it really easy for people that are searching for a specific term to find your photos and to find your account.
So which hashtags should you use? So at the time of filming this, some of the top hashtags include hashtag love, hashtag Instagood and hashtag photo of the day. So if you're looking at this list and thinking none of these apply to your product, you're probably right. Using hashtags is one thing, but using the right hashtags is a completely different thing. So popular tags like those that we just talked about are going to likely net you
The Importance of Using Relevant Hashtags on Instagram for SEO Optimization
In the world of social media marketing, using relevant hashtags on Instagram is crucial for SEO optimization. While it's true that additional engagement and likes may result from using popular hashtags, they do not necessarily translate to increased long-term engagement, new followers, or sales. To effectively tag your photos, it's essential to find and use the most relevant hashtags that align with your account and business. This requires thorough research to ensure that your chosen hashtags not only describe the content of your photo but also reflect your brand and align with what users are searching for on Instagram.
To identify relevant hashtags, utilizing free online tools such as Iconosquare or Webstagram is recommended. These tools allow you to explore related hashtags and their popularity, helping you make informed decisions. Additionally, conducting keyword searches within the Instagram app can provide valuable insights. You can also gain inspiration by examining the hashtags used by competitors or similar accounts with a desirable following.
After compiling a list of top 30 hashtags, it's advisable to store them in a note on your phone for quick access. Alternatively, creating a keyboard shortcut for the hashtags can streamline the process even further. With the ability for users to follow hashtags, your stories and posts have increased visibility to those following the specific hashtags, as well as individuals exploring content associated with the hashtag.
In conclusion, Instagram is a powerful tool for generating conversations and driving engagement, but it's essential to leverage relevant hashtags to maximize SEO optimization and reach your target audience effectively.
Optimize Your Online Store with Shopify
When it comes to promoting your brand, having a platform for selling products or services is essential. Shopify offers a seamless solution for creating your own e-commerce website, making it easier, faster, and more scalable than ever before. You can set up your store in just a few days, all on your own - no need for a professional coder. Plus, you can start with a free 14-day trial, without any commitment or the need to provide credit card information. During this trial period, you have the opportunity to build a fully personalized, beautifully branded e-commerce store. To take advantage of the free 14-day trial, I've included a link in the description. If you found this information helpful, please give this video a thumbs up to support our channel and community growth. Stay tuned for our upcoming video on the ultimate Instagram tools and essential apps for expanding your following. Make sure to subscribe, so you don't miss out on any future videos. Thank you for watching! I'm your host, Michelle Bali, and I'll see you in the next one.
Conclusion:
In conclusion, to beat the Instagram algorithm and grow your followers in 2021, it's essential to understand the platform's algorithm, create shareable and saveable content, leverage TikTok, host a giveaway, use relevant hashtags for SEO optimization, and optimize your online store with Shopify. These strategies will help you increase engagement, attract more followers, and propel the growth of your business on Instagram.