How to Optimize SEO for Selling AI Art Patterns on Etsy

By Jensen Tung · 2023-09-22

Embark on a 30-day journey to sell AI art patterns on Etsy with a focus on optimizing SEO for maximum visibility and sales. Learn the process of generating, upscaling, and listing patterns to attract potential buyers.

The Journey of Selling AI Art Patterns

  • The 30-day journey of selling AI art patterns involves the entire process from generation to uploading and advertising, with the potential to make hundreds of thousands of dollars.

  • Mid journey is chosen as the AI art generator for its specific features, and the initial step involves generating a watercolor eggplant straight from the farm.

  • The ultimate goal is to create seamlessly repeated patterns art that can be used for various products such as scrapbooks, cards, notebook covers, packaging, phone cases, pillows, and mugs.

  • The AI eggplant art generated initially does not seamlessly repeat, thus the process involves adding the command dash dash tile to achieve the desired result using mid journey.

  • By utilizing mid journey and the dash dash tile command, it becomes possible to create AI art patterns that can be seamlessly repeated and used for a wide range of products, catering to the big need for such patterns in the market.

The Journey of Selling AI Art Patterns
The Journey of Selling AI Art Patterns

Selling Patterns on Etsy - SEO and Upscaling

  • To sell patterns on Etsy, it's important to target popular niches with minimal competition, and for this, using Etsy's search suggestions and E-Rank, a free Etsy keyword research tool, can be beneficial.

  • Patterns on Etsy are often sold as 300 dpi images measuring 3600 by 3600 pixels, but if the AI pattern generated by Mid Journey has a maximum output of 72 dpi and 1024 by 1024 pixels, it will need to be upscaled for optimal quality.

  • The popular niches for patterns on Etsy include specific types of flowers, materials, and even food themes, such as the mentioned eggplants.

  • Etsy is an established online marketplace focused on arts and crafts, making it an ideal platform to sell digital patterns, also known as digital paper, and reach a wide audience of potential buyers.

  • The key to success in selling patterns on Etsy lies in effective SEO optimization, which involves identifying popular and niche-specific keywords to enhance visibility and attract potential buyers.

Selling Patterns on Etsy - SEO and Upscaling
Selling Patterns on Etsy - SEO and Upscaling

Optimizing Image Upscaling for Etsy Listing

  • To optimize the image upscaling process for my Etsy listing, I'll be using a paid upscaler called Gigapixel AI, which can convert images to 300 DPI and upscale them up to six times the original resolution.

  • Instead of upscaling to the standard 3,600 pixels, I'm choosing to go up to 6,144 pixels to provide my customers with a premium product.

  • Since patterns on Etsy are typically sold in packs, I'll be selling mine in packs of eight, which will offer a variety of options to buyers.

  • After generating and upscaling all my AI patterns, I'll proceed to create a listing on Etsy, ensuring to complete five essential elements of a digital product listing before publishing.

  • The first crucial element is to upload my AI patterns for buyers to download, but Etsy only allows adding up to five digital files, whereas I have eight patterns. To work around this, I'll upload all the patterns into a Google Drive folder and share the link in a document along with some branding and gratitude.

Optimizing Image Upscaling for Etsy Listing
Optimizing Image Upscaling for Etsy Listing

Optimizing Etsy Selling Process

  • I have prepared a reminder to solicit five-star reviews from customers. After completing this, I will export the document as a PDF and then upload it to Etsy.

  • I have also designed two templates for the photos using Photoshop. One template is for the thumbnail, displaying a title and a quick preview of all the listings patterns. The other template provides a full preview of four patterns. Considering eight patterns per pack, I will need to prepare two of these per listing.

  • In terms of pricing, patterns on Etsy typically sell for around $1 to $5 per pack. Despite the low prices, the profit margin ranges from 70 to 90%, with minimal additional costs beyond the initial time investment and Etsy's fees. Utilizing E-Rank's profit calculator, considering Etsy's fees and a 50% discount applied to all my listings, the final sale price for each pack will be $2.50.

Optimizing Etsy Selling Process
Optimizing Etsy Selling Process

Optimizing SEO for Digital Paper and AI Patterns

  • When optimizing SEO for a digital paper and AI patterns niche, it's crucial to select popular keywords that resonate with the target audience and align with search trends. Utilizing similar listings, Etsy search suggestions, e-rank, and AI can provide valuable insights for generating relevant keywords.

  • ChatGPT can be a helpful tool for creating a variety of keywords, but it's important to remember that not all generated keywords may be suitable. This necessitates the need for cross-verification and validation using other keyword research tools like e-rank.

  • In addition to keyword generation, a comprehensive understanding of best practices for using AI in SEO is essential. Offering a free ebook in the description that covers the best practices of using AI for SEO and keyword research can add value to the listing and attract potential customers.

  • This ebook can also provide insights into leveraging AI for marketing, a curated list of popular AI tools, and a detailed overview of their applications in marketing. It's imperative to be prepared to fact-check SEO findings, ensuring the accuracy and relevance of chosen keywords.

Optimizing SEO for Digital Paper and AI Patterns
Optimizing SEO for Digital Paper and AI Patterns

SEO Tips for Creating Engaging Content

  • As an SEO optimization engineer, creating engaging content is essential for driving traffic to your website.

  • To improve SEO, it's important to provide valuable and relevant content that resonates with your audience.

  • Utilizing free resources like the one provided by HubSpot, the sponsor of today's video, can help enhance your content and attract more visitors.

  • Consistently publishing high-quality listings with relevant keywords can increase the visibility of your website in search results.

  • Using tools like Midjourney's command 'forward slash describe' can assist in generating prompts for content creation based on specific patterns or images.

  • For example, uploading a file of a pattern and using the 'forward slash describe' command can help generate similar and relevant prompts for content creation.

  • In the past week, the speaker has created over 100 new listings and 800 individual AI patterns, focusing on selling AI patterns in the upcoming 30 days.

  • The dedication to creating a large volume of listings and AI patterns demonstrates a strategic approach to attracting potential customers and driving sales.

SEO Tips for Creating Engaging Content
SEO Tips for Creating Engaging Content

Challenges of Selling on Etsy

  • The seller is facing challenges with selling on Etsy despite having multiple listings. While there have been favorites on the listings, there have been no actual sales so far.

  • After 15 days into the challenge, the seller expresses concern about the lack of sales, considering the time it takes for new listings to gain visibility on Etsy's search and algorithm.

  • To boost sales, the seller plans to utilize Etsy ads by investing $1 a day in the hope of replicating past success when selling AI art prints.

  • The seller is disappointed as the use of Etsy ads did not lead to the desired increase in sales, indicating a struggle to achieve success within the Etsy marketplace.

Challenges of Selling on Etsy
Challenges of Selling on Etsy

Day 23: The Long Haul

  • By day 23, no sales had been made and the ads were not yielding results quickly enough.

  • The seller was concerned about the quality of their patterns, thumbnails, titles, tags, and prices, speculating on various reasons for the lack of sales.

  • The high level of competition was identified as a factor limiting the exposure and value of the listings.

  • The lack of reviews on the account was also seen as a hindrance to generating sales.

  • The seller considered evolving the business model by using AI patterns to create and sell print-on-demand products, such as mugs, as a potential way to increase sales and profits.

  • The seller looked forward to the next update on day 30, marking the end of the challenge.

Day 23: The Long Haul
Day 23: The Long Haul

Challenges of Selling AI Patterns

  • Selling AI patterns comes with its own set of challenges, as it's not as easy as it may seem at first glance. The market on platforms like Etsy is quite saturated, making it difficult to stand out and attract customers. Niching down on specific topics can help, but it often leads to another challenge - low prices.

  • In order to make a decent profit from selling AI patterns, a significant number of sales are required. For example, to make $100 in profit at current listing prices, the seller needs to convince around 53 customers to make a purchase. This is a daunting task, especially considering the competition and the need for advertising costs.

  • Advertising costs can further eat into the already limited revenue from sales. Turning on Etsy ads may be necessary to make sales, but it also means that a higher volume of AI patterns need to be sold in order to see a worthwhile profit. This presents a significant challenge for AI pattern sellers.

Challenges of Selling AI Patterns
Challenges of Selling AI Patterns

Etsy Sales Report

  • In this sales report, the seller reveals that they sold two AI patterns, one vintage lace pattern, and one Navajo tribal pattern, resulting in a total revenue of $7.47.

  • However, their expenses were quite high, including a $31.50 cost for a one-month subscription to Mid Journey, $15 for Etsy ads over 15 days, $0.48 in transaction fees, $0.73 in processing fees, $0.15 in tax on seller fees, and $21.40 for listing fees due to 107 listings.

  • After considering all expenses, the seller's net income for this challenge is a negative $61.79, which indicates a loss.

  • As a future plan, the seller proposes selling AI mugs for 30 days and encourages viewers to like the video, subscribe, and engage in the comments.

Etsy Sales Report
Etsy Sales Report

Conclusion:

Mastering the art of selling AI patterns on Etsy requires strategic SEO optimization to drive visibility and sales. Learn from the challenges and results of a 30-day journey to optimize SEO for selling AI art patterns on the Etsy marketplace.

SEO optimizationselling AI art patternsEtsy marketplaceAI patterns on Etsyupscaling imagesdigital art patternsAI pattern selling strategiesEtsy SEO tips
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