How to Boost Your Shopify Store's Ranking on Google (Shopify SEO Tips)
In this blog, Enes discusses the crucial steps to optimize your Shopify store for Google search engine ranking. He emphasizes the importance of passive organic views and the need to focus on SEO to attract actively searching potential customers. This blog provides essential tips for boosting your Shopify store's visibility on Google.
Tips for Ranking Your Shopify Store on Google
Hello beautiful people and welcome back to our channel. My name is Enes and I'm working for you. If you have any questions or video requests, feel free to drop them in the comments or check out my Instagram for a direct message. I respond to each comment and message because I'm dedicated to helping you. In this video, I'll guide you step by step on how to rank your Shopify store on Google's search engine. I recently came across a website in one of my previous videos, and they were driving around 5,000 to 6,000 organic views per month, which is free traffic. The key here is passive views, meaning they consistently get views as long as their products are live on the store, resulting in essentially free money. So, let's dive into what exactly you need to do to rank your Shopify store on Google. Many people focus on social media advertisements and overlook search engine optimization (SEO). However, the search engine is where people go when they need something, leading to high conversion rates. Potential customers are actively searching for products, making their engagement and interest level much higher compared to random ad views. So, it's essential to optimize your Shopify store for the search engine to capitalize on this high-conversion traffic.
SEO Optimization for Shopify Store Ranking
Potential customers sometimes decide not to buy a product. However, it's crucial to remember that people typically search for things on Google when they have a need. When these potential customers find the product they need on a website, they are more likely to make a purchase. This behavior mirrors the experience of visiting a physical store; people go to a store because they have a specific need, and when they find the desired product, they are highly likely to purchase it. This logic also applies to SEO, or search engine optimization. In this video, I will showcase a prime example I discovered. The website I found, 3D Stereos, receives around 5,000 to 6,000 monthly views from search results alone, which is essentially free traffic. The primary focus for ranking your Shopify store on search engines should be optimizing your product page. This includes optimizing the product title, URL, description, and image file names. Google's image search ranks images based on their file names, making it crucial to include the product name in the image file. SEO optimization extends beyond specific product keywords, encompassing various elements of the product page. This comprehensive approach is essential for driving organic traffic and boosting sales.
SEO Optimization Strategy for Targeted Keywords
Also, all the keywords that are related to it are in the same niche, just like he's doing right now. As you can see, it's not like just one keyword, like five or four keywords in here. And the same applies for the URL, as you can see. So whatever searches for 3D Nyon, there is a chance he will end up on this product page. And whoever searched for 3D Nyon fireworks, he will end up on this page. And the same applies for Prismatic, Distraction, Glasses, and so on. And also the same applies for the description. Let's just copy this and show you what I'm talking about. Copy the text and head over to a website called WordCounter. This website counts words and corrects the writing and all of that. It does some really cool stuff. So let's just paste in the description for the product. And as you can see, so in here, you should see a part where it says keyword density. So keyword density are the keywords that have been repeated in this description right here. So glasses has been repeated five times, lights five times, new three times, glow three times, black three times, and so on. Anyone who searches for this keyword with this keyword, glasses, black, and glow, he will always find this product. And I didn't show you the traffic by the way, let's just copy URL for the website, just the name. Open up SimilarWeb. SimilarWeb is a tool that shows you the traffic for any website. And here we go. As you can see, and I did find this website by accident because in my videos, I don't script and I don't do stuff to set up the videos. So I only improvise and I did come across some really cool stuff, especially this website right here. As you can see, the growth is phenomenal. And if we scroll all the way down, 40% or so.
SEO Keyword Research and Optimization
39% of the search traffic comes from product-related keywords, making it a lucrative opportunity. However, competing with big websites like eBay and Amazon for popular keywords such as 'nion glass' or '3d firewall glasses' can be challenging. To optimize for less competitive keywords, we need to conduct keyword research. Let's use 'snowshoes' as an example. When you type in 'snowshoes' in the Google search engine, it offers related keywords like 'woman', 'man', 'for dogs', 'kids', 'for sale', and 'near me'. These keywords provide valuable variations related to the initial search term. It's important to optimize product descriptions for all these related keywords to increase visibility. By leveraging these variations, we can target niche-specific keywords with less competition and improve our chances of ranking on the first page of search results. This is just one of the three powerful keyword research and optimization tricks that we'll explore in this video.
SEO Optimization Techniques for Finding Keywords
When researching keywords, there are a few techniques you can use to find relevant terms. The first technique involves simply hitting enter after entering your initial search term. Then, scroll all the way down to the 'related searches' section. Here, the Google search engine shows you what other people are searching for related to your initial search term. For example, if you're researching 'snowshoes,' you may find related searches such as 'women waterproof snowshoes,' 'vintage snowshoes,' 'best snowshoes for men,' and more. It's important to note that 'waterproof' is a crucial feature, so any product must actually be waterproof to be described as such. The second technique is to use related searches to uncover more keywords related to the same product or niche. The third technique involves a free tool called Keyword Sheeter. This tool provides hundreds of keyword suggestions based on Google's recommendations, giving you insight into what people are searching for. Simply input your initial search term, such as 'snowshoes,' and click 'sheet keywords' to receive a comprehensive list of related terms. These keywords can then be used to optimize your content for improved search engine ranking. Additionally, make sure to consider variations such as 'snowshoes for hiking,' 'snowshoes for kids,' 'snowshoes with grip,' and more. By including these keywords in your content, you increase the likelihood of ranking highly in Google search results.
SEO Optimization and Blog Writing
To increase the visibility of a website, it is crucial to focus on SEO optimization. When a website appears as the top result in search engines, it has a higher chance of attracting potential customers. The conversion rate is particularly high because users actively search for products or services to purchase. While some may browse out of curiosity, the majority are motivated buyers. Utilizing keyword cheater tools can significantly enhance the optimization process, and I will provide the link for this tool in the description box. Moving on to the next step, which involves writing blogs. Not everyone possesses the skill to write compelling blogs, especially ones that are well-optimized with keywords. Overloading the description with keywords (over 7-4%) is considered spamming and should be avoided. However, there are tools such as Grammarly that can assist in refining the writing. For those who find writing challenging, tools like Jasper, an AI writing bot, can be incredibly useful. Jasper can generate blog content based on a given subject with high quality and undetectable authenticity. Additionally, other tools like Surfer 2 and Surfer STU are also available for optimizing blog content.
Blog Writing and Content Optimization
And this is another tool that will help you write blogs. You just give it a subject, and it will write the blog for you.
1. The pricing for this one is:
- Basic: 49 dollars per month
- 100,000 words per month: 82 dollars.
2. Content Optimization:
- Keep the product description short and relevant.
- Avoid keyword spam and focus on product-related content.
- Optimize for the customer, not just for SEO, to improve conversion rates.
- Use product names for image filenames to improve discoverability on Google Images.
- Choose relevant tags or keywords for the product, but avoid excessive use.
This tool allows you to add products, write blog content, and optimize it for better visibility and customer engagement.
Optimizing SEO for Search Engine Visibility
When editing the search engine listing on a webpage, it's crucial to optimize it for SEO. Start by choosing relevant keywords related to the content, such as 'snowshoes.' Tailor the keywords to specific demographics, like 'snow shoes for men,' and add relevant details like 'on to slip' and 'black.' The goal is to increase the likelihood of appearing as a top search result. Furthermore, craft a description that incorporates the targeted keywords to maximize visibility. It's important to note that this description can be customized separately from the actual product description. Additionally, optimize the URL to include the targeted keywords, such as 'snowshoes-for-men-on-to-slip-black.' Ensure that the page title, description, and URL are all aligned with the selected keywords. Once everything is optimized, save the changes and verify the updates. Despite encountering technical difficulties, the process of SEO optimization is essential for better search engine visibility.
SEO Optimization for Ranking Your Shopify Store on Google
When it comes to ranking your Shopify store on Google search engine, there are important steps to follow for SEO optimization. Firstly, optimizing the URL handler and meta description is crucial. By optimizing these, you can control how your website appears on the search engine results page. Additionally, using relevant keywords is essential for optimization. However, saving the optimization changes will not alter the product page description, it only affects how Google shows the website. This step is vital for communicating to Google what the website is optimized for. Another valuable trick is utilizing Google Search Console, a platform for website owners to add their sites. This allows you to force Google to crawl your site and identify keyword optimizations. Lastly, backlinks play a significant role in ranking on Google. While they can be powerful for boosting SEO, they must be used judiciously, as they can also have a negative impact. In essence, SEO optimization, including URL handling, meta descriptions, keyword usage, and backlinks, is crucial for enhancing the ranking of your Shopify store on Google search engine.
Effective Backlinking Strategies for SEO Optimization
When it comes to SEO optimization, backlinking plays a crucial role in determining whether your website gets permanently banned from search results or rises to the first page. Backlinks are essential, but it's important to approach them with patience. It's advisable to explore other videos or channels for more in-depth information about backlinks.
One effective personal strategy I use is to directly contact website owners, without relying on Fiverr gigs or similar services. Instead, I conduct thorough research to identify websites or blogs related to my niche, and then reach out to the webmasters or admins to discuss opportunities for a guest post. We negotiate the terms and agree on a price for the guest post, which typically ranges from $75 and upwards.
The websites I target for backlinks are clean, meaning they don't have excessive backlinks, and the guest post includes a mention of my website. Additionally, I prioritize websites with a decent Domain Authority (DA) and Page Authority (PA), usually around 35-40. DA and PA are indicators of a website's credibility and influence.
In future videos, I'll delve deeper into the significance of DA, PA, and other related topics. If you have any questions or video requests, feel free to drop them in the comments or visit my Instagram.
Thank you for watching, and I'll see you in the next one!
Conclusion:
Optimizing your Shopify store for Google search engine ranking is crucial for attracting high-conversion traffic. By implementing the tips and strategies discussed in this blog, you can enhance your store's visibility and draw in potential customers actively searching for your products.