Understanding the Role of Business Development in Non-Profit Fundraising

Introduction of the Interim Chief Advancement and Partnerships Officer

• The speaker introduces herself as the Interim Chief Advancement and Partnerships Officer at YCD.

• She previously served as the development director at the organization.

• Her role is to advance the visibility of the organization and support future growth through fundraising and building partnerships.

• She emphasizes that her primary goal is to be a resource for the community and guide them in their professional development.

• The speaker expresses excitement about the opportunity to collaborate and make a positive impact.

Introduction of the Interim Chief Advancement and Partnerships Officer

The Importance of Business Development in Fundraising

• Business development is essential for sustaining the growth of an organization.

• Fundraising and philanthropy have distinct meanings and goals.

• Successful fundraising involves identifying needs, setting goals, securing support, and measuring success.

• Business development involves donor engagement through various outreach methods.

• The business development team works closely with key areas within the organization to support philanthropic fundraising objectives.

The Importance of Business Development in Fundraising

Fundraising and Relationship Building in Non-Profit Organizations

• Human Services extension

• Philanthropic Advisory Group

• Fundraising strategy

• Challenges for leaders of color

• Getting connected and building relationships

• Securing support and sustaining relationships

Fundraising and Relationship Building in Non-Profit Organizations

Cultivating Relationships and Expanding Service Model

• Cultivating relationships and expanding the service model is essential for the organization's growth and sustainability.

• Organizations need to have an honest conversation with those who contribute to their cause and work on expanding their service model.

• For a community organization like Code Tenderloin, the focus is on working with people with lived experience and building relationships with individuals who resonate with their mission.

• The fundraising model of Code Tenderloin is unique as it involves leveraging relationships within the community and sustaining meaningful connections.

• The organization has prioritized securing relationships and developing a community that aligns with their mission and values.

• The approach to fundraising is based on building and nurturing relationships, and it's important to start cultivating these connections even at a grassroots level.

Cultivating Relationships and Expanding Service Model

Understanding the Importance of Data in Fundraising

• Using data to support the need is crucial in fundraising

• Quantitative proof is essential to substantiate the qualitative need

• Fundraising requires a clear equation that highlights the challenge, opportunity, organizational capacity, and expected results

• Personal involvement and positioning oneself as the activator and thought leader is important in fundraising

• Fundraising should be perceived as a partnership and an investment opportunity rather than just asking for donations

Understanding the Importance of Data in Fundraising

Conclusion:

Understanding the impact of business development on fundraising is crucial for the sustainability and growth of non-profit organizations. By cultivating relationships, leveraging data, and positioning fundraising as a partnership, non-profits can effectively secure support and sustain their impact in the community.

Q & A