Pitching to Win Freelance Clients: 3 Examples to Learn From

Freelancing Tips: How to Pitch Yourself to Clients

• Pablo Scorp discusses the topic of freelancing and addresses questions from his followers about how to get clients at the beginning of their career and how to pitch themselves to clients on job boards like Upwork.

• He shares three examples of his own pitches on Upwork and highlights the common mistake of simply copy/pasting generic pitches. Instead, he emphasizes the importance of taking the time to analyze the project and craft a personalized message to the client.

• Pablo suggests that rather than just stating years of experience and generic assistance, freelancers should focus on understanding the project and conveying that understanding in their pitch, which can significantly improve their chances of landing the job.

Freelancing Tips: How to Pitch Yourself to Clients

Project Acceptance and Client Communication

• When accepting project invitations, I focus on personalizing my pitch and addressing the client's pain points. This involves showcasing relevant examples from my blog, YouTube, or other platforms. Having a good rating on Upwork also contributes to winning project invitations.

• One project example involved a client mentioning Angular, which I don't work with. I emphasized honesty by acknowledging this and highlighting my expertise with Vue.js and CRMs. This demonstrates my attention to the client's requirements and my ability to communicate effectively in their language.

• By thoroughly reading and analyzing project descriptions, I show clients that I take the time to understand their needs. This personalized approach sets me apart from others who may overlook important details. It's like listening to a patient's concerns before providing treatment, ensuring that the client feels heard and valued.

Project Acceptance and Client Communication

The Art of Client Communication in Project Proposals

• When communicating with a client about a project proposal, it's important to strike a balance between professional project details and personal connection.

• An example is when a client wants to hear about the project as well as some personal insights. It's essential to include both aspects in the communication to create a well-rounded proposal.

• In another instance, accepting an invitation can lead to a humorous interaction, demonstrating the importance of maintaining a professional yet engaging tone in communication.

• Referencing relevant articles or industry news can also strengthen the proposal, showing that you are knowledgeable and engaged in the business world.

• It's crucial to focus on the project details first, such as analyzing the current code or mentioning specific technical requirements, before delving into personal aspects.

• Including relevant links to your work, such as your blog, news contributions, or YouTube channel, can further showcase your expertise and add credibility to the proposal.

The Art of Client Communication in Project Proposals

Moving Away from Shopify: Reasons and Considerations

• When considering a move away from Shopify, it's important to assess the specific project and clients' needs.

• The ability to analyze the client's project and communicate effectively in their language is crucial, emphasizing relevant experience and expertise.

• Integration with other services such as Stripe and EasyPost, as well as familiarity with APIs, are important considerations in the decision-making process.

• Blogging can be a valuable platform to showcase expertise and experience, providing clients with relevant links for reference.

• The focus of blogging should not be solely for SEO purposes, but rather to demonstrate genuine expertise and provide value to clients.

• Careful consideration and effective communication with clients can lead to a successful transition away from Shopify.

Moving Away from Shopify: Reasons and Considerations

The Power of Blogging for Pitching Clients

• The blog unexpectedly gained significant visibility on Google, attracting around 6,000 visitors per day, even though it wasn't originally planned for SEO.

• This high traffic proved to be immensely beneficial for pitching clients, as specific articles could be referenced for relevant projects, such as the Sierra article for SEO and the Mangano article for Stripe integration.

• Pitching clients required meticulous analysis of Upwork projects, careful selection, and preparation of pitches, turning the process into a nearly full-time task before any coding work began.

• The experience highlighted the reality that simply being a good developer or claiming years of experience isn't sufficient in a competitive environment like Upwork when pitching for clients.

The Power of Blogging for Pitching Clients

Conclusion:

Mastering the art of pitching to freelance clients is essential for a successful freelancing career. Pablo Scorp's examples provide valuable insights into crafting personalized pitches and understanding client needs. Use these lessons to elevate your pitching skills and secure high-paying freelance projects.