How to Craft a Powerful Prospecting Script for Digital Marketing Agencies?

Introduction to Prospecting New Clients in Digital Marketing

• If you have an agency or are a digital marketing professional, this video is tailored for you. I will demonstrate a simple and highly effective script for prospecting new clients.

• The script is designed to help you reach extremely qualified clients and connect with the decision maker using communication channels like WhatsApp or Instagram.

• I am Luiz Mazinho, the founder of the SSM club, which is an incubator and accelerator for agencies and digital marketing professionals. The script I will share is part of our program and has already generated millions in new clients for our program participants.

• One of the biggest mistakes made by agencies and digital marketing professionals is sending cold messages to prospects. I advise against using generic texts like 'Hi, I'm so and so and I saw your profile'.

• In 2022, our team generated over one million reais in sales just from prospecting through chat communication channels.

• It is essential to adapt your messaging to the native form of the communication channel you are using to prospect.

Introduction to Prospecting New Clients in Digital Marketing

Effective Communication on WhatsApp for Prospecting

• When communicating with potential clients on WhatsApp, it's important to use a specific script to guide your interactions.

• The initial message should aim to generate curiosity and break the barrier for receiving a response. This will make the communication smoother and the recipient more attentive.

• The script consists of several message blocks, each with different options for interaction. However, it's essential to always start with a greeting message, followed by a message that generates curiosity.

• After receiving a response, the next step is to introduce yourself and mention how you found the contact. This can be used by both individuals and outbound teams.

• Once the initial contact is made, there's the important task of identifying the decision maker. This may involve list enrichment work, such as finding names of the decision makers through the company's website domain.

• Identifying the decision maker is crucial to the prospecting process, as it enables you to direct your communication to the right person. This can significantly impact the outcome of your interactions.

Effective Communication on WhatsApp for Prospecting

Cold Calling and Email Strategy for Business Development

• When making cold calls, it's important to be strategic in your approach.

• If you are not the contact person of the decision maker, inquire about the right person to speak to.

• Use a combination of cold email and cold call strategies to increase the chances of reaching the decision maker.

• Even if the secretary blocks the message (Gate Keeper), mentioning that you have sent an email to the decision maker can prompt them to at least open and read your email.

• Alongside cold calls and emails, use chat channels like WhatsApp and Instagram to reinforce your communication outreach.

• After introducing your business and unique message, always follow up with a question or connection to prompt a response.

• Offer a benefit of your solution or inquire about the prospect's biggest challenge to further engage them.

Cold Calling and Email Strategy for Business Development

Understanding the Pain Points of Beauty Clinics

• One of the major pain points for beauty clinics is the low attendance rate of people who schedule appointments.

• When scheduled clients don't show up, it results in a loss of revenue for the clinic and also disrupts the beautician's schedule.

• As an agency specializing in aesthetic clinics, it's crucial to understand and address this pain point effectively.

• By empathizing with the challenges faced by beauty clinics, you can tailor your solution to alleviate this specific pain point.

• The goal is to invite the clinic to a strategic session where you can offer solutions and demonstrate how your agency can help improve attendance rates and overall profitability.

• The script for engaging with beauty clinics should focus on understanding their specific challenges, offering a free strategic session, and demonstrating how your agency's expertise can help address their pain points.

Understanding the Pain Points of Beauty Clinics

How to Increase Perceived Value and Average Ticketing through Chat

• To increase perceived value and average ticketing, it is important to guide the potential client through available times for a meeting.

• In a chat scenario, it is effective to offer specific time slots for a meeting, giving the person options to choose from.

• After proposing the available times, it's important to request the person's preference, allowing them to choose the most convenient option for them.

• Once the time is confirmed, it is advisable to offer to send an invitation via calendar, requesting the person's email for the same.

• The script for chat communication is designed to be personalized based on the potential client's responses and objections.

• It's important to anticipate objections such as disinterest and have responses prepared to address them effectively.

• Various scripts are available for different communication channels like phone, email, LinkedIn, etc., but the focus here is on chat communication.

• The offer of script templates as a gift is extended to the audience, and a link is provided to access these resources by providing contact information.

• The audience is reminded to ensure the accuracy of their contact information to receive the scripts effectively.

How to Increase Perceived Value and Average Ticketing through Chat

Conclusion:

Master the art of prospecting and connecting with decision makers using a powerful script tailored for digital marketing agencies and professionals. Generate millions in new clients by leveraging effective communication channels like WhatsApp and Instagram. Take your prospecting strategies to the next level with this proven script.

Q & A